Led Zeppelin attend the Birmingham premiere of the film, held at the Futurist Cinema. John Bonham's brother Mick recalled the event in his book "My Brother John": 

"The evening began at the Old Hyde (John Bonham's home), with a gathering of friends and family while we waited for the coach that had been laid on to take us to the cinema...On arrival, John was ushered into a side room to meet up with other members of the band. Once all the audience was seated and the lights had dimmed, Led Zeppelin appeared to a tremendous welcome."

"After the showing, a reception for all guests had been arranged at The Opposite Lock, a nightclub set up on the side of the canal by Gas Street."