"Led Zeppelin III" was released in North America on this date. (UK release: October 23rd, 1970)

 Oct. 1970 - Official Atlantic Records Sales Fact sheet read: "Few albums have been so eagerly awaited by so many rock fans as Led Zeppelin's third LP. And no wonder, it's one of the most exciting albums the Zeppelin has every recorded, containing all new material performed by Jimmy Page, Robert Plant, John Paul Jones and John Bonham in their own electrifying fashion. The album displays the group's tremendous inventiveness, depth and maturity. It's the greatest Zeppelin ever, which means that "Led Zeppelin III" will be the year's top-selling LP."